Producer Agastaya Jain

Content is Content, No Matter the Screen: Agastaya Jain on the 170M Success of the Daily Microdrama Adhura Ishq

In an era dominated by hyper-fast edits and quick visual hooks, Creators Retina Entertainment is breaking the mould by bringing traditional, character-driven storytelling to vertical screens. Featuring Rajveer Singh, Aaraddhana Sharma, and Ankit Raj, their latest project, Adhura Ishq—a daily microdrama created for Story TV—has taken the digital space by storm, achieving an unprecedented 170 million views within just 30 days. Rather than relying on typical fast-paced tropes, the series approaches storytelling as a soulful, immersive drama designed for long-term engagement. Spannin | Click Here...