Sarfraz Akhter
IWMBuzz Media Summit Kolkata: Panel Discussion: AI in Advertising: Decoding New Age Marketing Trends
AI is already part of the everyday parlance of marketing. A panel composed of industry professionals and scholars convened at the second instalment of IWMBuzz Media Summit, Kolkata, to deliberate on this, and they all reached a common inference: AI is revolutionising the marketing scenario, but it does not interfere with the reasons that cause it. At most, it is a savvy aide, whereas at least, it assumes the role of a facilitator that overlooks the presence of a human on the other side. The panel discussion was led by Shantanu Banerjee (Dollar Industries), joined by Sarfraz Akhter (I | Click Here...
IWMBuzz Brings Top Minds Together For Its Second Kolkata Media Summit
Morning bloomed on 27th November, 2025. With young, bright minds ambulating through Fairfield, lit up with colours sprouting from above, a big screen, and titillating visuals of the ocean and lives beneath, the day promised to entertain not just to educate, but also to echo the outcomes and aftermath that lie in the years ahead. IWMBuzz, for the second time, unveiled the media summit in Kolkata, with a fierce ambition to ideate and leverage the future of the media landscape in the country. With stalwarts from the media industry embracing the stage, followed by panel discussions and g | Click Here...
Decoding Media Spends In The Modern Era: Insights from IWMBuzz’s Media Summit 2024
The IWMBuzz Media Summit, held on November 14, 2024, at the Fairfield by Marriott in Kolkata, brought together some of the brightest minds from the media and advertising industries for an insightful and engaging panel discussion. The session titled “Decoding Media Spends in the Modern Era” explored the evolving dynamics of media consumption, content creation, and the strategic allocation of advertising budgets in today’s fragmented landscape. The panel featured notable figures including Mahesh Motwani, Executive VP at Initiative Media India; Sarfaraz Akhter, Senior Media Manage | Click Here...