Saugata Mukherjee

India Web Fest 2025: Fireside Chat: The Power Of Storytelling In OTT

Stories make it or break it. That is what got carved on 20th August in the aftermath of the second fireside chat at India Web Fest. The room was alive. Anticipation was on with cascades outside. Two voices, calm but charged with conviction, began peeling back the layers of what makes SonyLIV more than just another streaming service. The tone was set right as Siddhartha Laik, Founder & Editor-in-Chief of IWMBuzz.com, and Saugata Mukherjee, Head of Content at SonyLIV, settled into a conversation that promised more than the usual industry spiel. The run was for stories, for audience | Click Here...