Ujjwal K Chowdhury
IWMBuzz Brings Top Minds Together For Its Second Kolkata Media Summit
Morning bloomed on 27th November, 2025. With young, bright minds ambulating through Fairfield, lit up with colours sprouting from above, a big screen, and titillating visuals of the ocean and lives beneath, the day promised to entertain not just to educate, but also to echo the outcomes and aftermath that lie in the years ahead. IWMBuzz, for the second time, unveiled the media summit in Kolkata, with a fierce ambition to ideate and leverage the future of the media landscape in the country. With stalwarts from the media industry embracing the stage, followed by panel discussions and g | Click Here...
Events & Experiential Market: Rising Story, Can be Better in India: Why? How? By Prof. Ujjwal K Chowdhury
When you bring several stake-holders face to face for a touch-feel, for a live experience, for real life interaction, you have an event, and thereby an experience, which if (and usually so) done for marketing a product or service or idea, is known as experiential marketing. Experiential marketing is a strategy that engages the customer and creates real-life experience that will be remembered. Companies utilizing this strategy want to help customers form memorable, emotional connections with a brand to foster customer loyalty and improve relation. The premise of experiential marketin | Click Here...
Digital Innovations in Media & Entertainment: Emerging Trends: By Prof. Ujjwal K Chowdhury
Digital is on the roll and advertisements and content stickiness have both grown remarkably over the last two years, across the globe and in India, with video online taking the lead in consumers' changing preferences. Omni-Media Rise: Significantly the rise of the omni-media and multi-channel experiences is the most visible digital innovation in media and entertainment that one can see. At the consumer end, watching on TV, cinema screen or hand-screen and tweeting or Facebooking, reading digitally and sharing in social media, watching live and | Click Here...