Vikram On Duty

JioHotstar Tadka Burst: Is the Platform Choosing Quantity Over Quality?

It is clearly the season of microdramas right now. Short-form content is picking up pace, and multiple platforms are slowly entering this space. Amazon MX Player has already tested the waters with Amazon MX Fatafat, but the overall approach across platforms has been gradual and cautious so far. Then comes JioHotstar with Tadka, dropping 100+ micro shows in one go. This is not a slow entry; it is a full-scale push. The move feels like a typical carpet-bombing strategy: flood the platform with content and let the audience decide what works.  | Click Here...