High customer retention rates and positive customer experiences go hand in hand. Any business that successfully addresses a customer’s issue and meets or exceeds their expectations will prosper. Recently, WhatsApp’s business capabilities have received praise for aiding companies in achieving the same goals. Businesses get a competitive advantage in the market and deliver exceptional value to clients by offering easy customer service through WhatsApp.

The customer experience is flawless thanks to WhatsApp business features, which range from prompt responses to individualized and secure conversations. Additionally, WhatsApp has evolved into a superior tool for commerce thanks to API integration.

Here are the top 3 user-friendly features.

WhatsApp Business

The free WhatsApp for Business app was created with small business owners in mind who deal with a moderate volume of customer requests.

It’s an effective tool for helping new businesses connect with customers where they are already. The business app provides a range of tools and features to keep your operation running smoothly.

Business hours

You can update your business profile on WhatsApp Business with your opening and closing times. Customers can clearly see when your business is open or accessible thanks to this.

Product Catalog

The services and products a company provides are all listed in the WhatsApp product catalog. a company’s goods and services. A variety of information about your products is provided in the catalog that is displayed on your profile, including the price, website, product code, and description.

It enables businesses to connect with more potential customers while assisting current clients in choosing the product of their choice.

Away messages

Automated away messages are just as important for any business as automated welcome messages.

The away message will inform the client that you are unavailable or occupied. Customers won’t feel neglected while you take your time and do other things.

Stay tuned with IWMBuzz for more updates!

Source – Business Standard