Balika Vadhu’s Avinash Mukherjee has now turned an entrepreneur and has added a new feather in cap.

Good looking dude Avinash Mukherjee aka child artist Jagya of Balika Vadhu, now wants to add a new feather to his cap. Besides acting, this good looking guy has entered into partnership with Amazon India to sell compartmental bottles that allow you to put cut fresh fruits (apples, lemon and strawberries) and add water to them, which in a little while (7-10 mins) becomes tasty juice water.

Says Avinash, “I am importing these bottles from China. There is a huge market for natural self-made liquids given the fact that most canned juices have lots of sugar and preservatives, which as we know is not good for health. I myself had faced such difficulties when I used to shoot for long hours.”

For the moment, Avinash is targeting the metro cities. “Looking ahead, I have a few much similar products, which I may turn my attention to as well. If all goes well, I might even sell my wares on Amazon’s international platforms as well. In a bid to ensure that my product is safe, I used it extensively before going into production,” says Avinash, who was last seen in Man Mein Hai Visshwas 2.

His first big adult show was Itna Karo Na Mujhe Pyaar as Ranbir.

How will you promote your Premium ship water and juice bottle? “I will be posting a link on my Instagram account and I am sure my industry friends will chip in as well. Digital marketing is huge and saves a lot of brick and mortar establishment costs.”

Talking about becoming an entrepreneur, he says, “In today’s times, it is very important for actors to have an alternate business, for our line is very unpredictable. Actors back in the seventies and eighties did not need to do anything else, but not anymore.”

“Also, I believe that acting, like business, is also about brand projection. In acting, we pitch ourselves, while in business it is about our product. But yes, if a celeb sells an item, his/her reputation is on the line. You need to add value to end consumer life.”

Any chance of you coming back to TV? “For the moment, acting has taken a back seat, having done that for years. Rather, I am now writing (story and screenplay) and directing a project as an associate. Any true actor worth his salt must be aware of the techniques of filmmaking, and I am doing just that.”

Way to go, Avinash!!


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