Star Plus is revamping its evening programming lineup starting November 24, introducing a fresh scheduling strategy aimed at engaging early evening viewers. As part of this new strategy, the network’s fan-favourite drama Udne Ki Aasha, produced by Rahul Tewary Production and Rolling Tales Production, will move to the 7 PM time slot. Meanwhile, the upcoming show from Balaji Telefilms, Dil Ki Bewafaiyaan, headlined by Gaurav Khanna and Shraddha Arya, is set to take over the prime-time 9 PM slot on the channel.
Since its premiere, Udne Ki Aasha, starring Kanwar Dhillon and Neha Harsora, has enjoyed a phenomenal run on Star Plus, capturing audiences with its compelling storyline, strong character arcs, and emotional depth. The show has cultivated a massive and fiercely loyal fan following, consistently pulling in strong viewership. Its ability to resonate deeply with family audiences has made it one of the channel’s standout contemporary successes.
Shifting such a heavy-hitting prime-time show to the early 7 PM slot marks a distinct programming pivot for Star Plus. Rather than relying solely on prime slots, the network is banking on Udne Ki Aasha’s established popularity to draw in and solidify early evening viewership.
While the loyal fans of the show will find it hard to accept the timing shift, this is undoubtedly a new challenge for the show to hold on to its strong base of popularity with its niche storytelling.
We tried getting in touch with Kanwar Dhillon and Neha Harsora to know their thoughts on the show’s new phase, but did not get through to them.
We reached out to the Producer and the channel, but did not get a response till we filed the story.
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