Aaj Tak has done it again. The topmost news network in India is on a roll with its marketing blitzkrieg.

Powerful and poignant, its films as part of the on-going #AajTakSabseTez campaign have wowed the nation and netizens, alike.

The nation’s undisputed No.1 news channel today launched the second film of the series. The film titled ‘Achaar Gully’ highlights how Aaj Tak brings a differentiating flavour to its news tonality minus the unnecessary confusing spicing up of news. The symbolic marketplace accentuates the overall veneer of credibility vs chaos in news genre aptly.

Conceptualised and directed by Writer-Director Pradeep Sarkar, #AajTakSabseTez campaign hits the right chords and creatively lends a satirical take on the current news environment in the country.

The first film ‘Sach Ka Band’ became an internet trend and now with ‘Achaar Gully’, Aaj Tak has truly hit the ball out of the park.

Watch it here:

Keep reading IWMBuzz.com.