IWMBuzz

Alkem Pharma's home pregnancy detection kit - Pregakem has joined hands with actress Anita Hassanandani to share a message that babies are a symbol of love and not a solution to problems. #SymbolNotSolution

Pregakem with Anita Hassanandani asks India to make “bacha karlo” a forgotten phrase 387369

The campaign urges parents and families to reconsider their thoughts and emotions before bringing a newborn into the world.

Societal and family pressure often makes couples decide hastily on family planning. Fear of being lonely in old age, the need to make a parent more responsible, or even resolving marital disagreements have been reasons to bring a child into a couple’s life. And this needs to change to ensure that parenting becomes a lovable experience.

Mukesh Tiwary, President, Marketing and Sales, Alkem Generics, said, “Positive change is the way forward for all societies. We know the effects that forced family planning decisions have on newly married couples. We hope this will make people think differently and make families more happy.”

Avinash Kudtarkar, Senior Product Manager, Novokem | Alkem Health Care added, “We as a brand believe that parenting should be a joyful experience. When this was presented internally it was voted by all hands on board. And we were glad to be associated with Anita in this venture. The decision to bring baby Aaravv into their lives when they were ready, that’s a bold educated decision.”

The film-led campaign is a direct message from celebrated television actress and model Anita Hassanandani Reddy who recently welcomed a baby boy, Aarav Reddy. The campaign releasing on the occasion of Mother’s Day has been conceptualised by Anvis Digital for Pregakem.

Teaming up with Pregakem Pregnancy Detection Kit, Anita took this opportunity to educate citizens about children not being a solution to personal or familial issues but a symbol of pure love, through Pregakem’s short film #SymbolNotSolution.

The movie talks about how the act of “having a baby” is considered to serve the purpose of problem-solution to various issues where adults fail to voice their opinions or navigate through emotions and conflicts. This is not a very respectful and loving understanding of the gift that children are.

Anita says, “It’s a child, not an object.
It’s a Symbol of my Love, not a solution to others’ problems.”

Anita is extremely proud of her decision of becoming a mom when she felt ready. She believes that pregnancy should be a choice, not a decision made out of family pressure or social norms. In this way, both the baby and the parents get to have the best of each other and grow together.

Pregakem introduced Anita Hassanandani as their new face in April, 2021 and have been sharing insights and suggestions from her journey to motherhood to help inspire new moms.

Pregakem Pregnancy Detection Kit from the house of Alkem Pharma is a quick and easy-to-use pregnancy detection test kit. It allows to self-confirm pregnancy in 5 minutes.

About The Author
IWMBuzz

Journalist. covering Indian television News, Bollywood, OTT News and digital ecosystem, Gaming, Sports, Lifestyle, creators, Celebrity News and Shows.