Television personality Rajiv Adatia has shown his support for actress and dancer Nora Fatehi, who has faced online criticism for her work in the song ‘Sarke Chunar’. The song became controversial when its latest project was released, as online users criticised Fatehi for its content.
Rajiv Adatia, in his public statement, called for an end to what he described as “singling out” Nora Fatehi for blame. He explained that creative decisions in the entertainment industry follow a collaborative process that requires multiple professionals to work together on all projects, including music videos. Adatia explained that Nora did not cause the controversy because the project established its original concept and execution before Fatehi became involved. He further clarified that “Sarke Chunar” had already been written and dubbed before Nora was approached to take part. Adatia explains that the song’s content and direction existed before her involvement, and that she should not bear complete responsibility for any problems people perceive.
Rajiv Adatia identified what he called a “team failure” by showing that the production staff missed several opportunities to stop or rethink the project when they should have. He maintained that the development phase required all concerns to receive resolution, which should not have left public criticism as the only outcome for the performer after the song was released.
He took to his Instagram handle and wrote, “You can’t just blame Nora Fatehi and move on like that’s the full story. A song doesn’t magically appear out of nowhere it takes an entire team. The lyricist wrote those words knowing exactly what they meant, the singer sang it understanding the language, the director visualised it, the cameramen shot it, the choreographer designed it, and the producers and labels approved and released it to the public. We’re talking about 80 to 100 people involved in making one song, and not a single person questioned it? That’s hard to believe. It’s easy to point fingers at the face on screen, but the real responsibility lies much deeper with the people who created, approved, and pushed it out knowing exactly what they were doing.”
