Bollywood faces could not save the show

Reports of high profile, stylish and mega budget show on Sony TV Haasil wrapping up have hit headlines. Launched with a bang and with promising Bollywood names, the show sank without a trace, without disturbing the ratings chart much.

After the huge success of KBC which brought Sony back in the top GRP ranks, the replacement fiction attempts (Haasil,  Ek Deewana Tha and Rishta Likhenge Hum Naya etc)  though being  huge in terms of names and glamour, have just not clicked with the audiences, adding woes to Sony TV’s fiction twinge.

It’s not that the shows shaped up badly, they were entertaining too, yet audiences seemed to have a mind of their own.

The flag bearer shows rate in the range of 0.5 or so…

And as it happens, when numbers don’t match up chopping starts.

The first casualty is Siddharth Malhotra’s Haasil, the producer himself confirmed the off air news but refused to comment further. Female lead Nikita Dutta too preferred to keep her counsel when contacted.

That everything was not hunky dory could be guessed when the creative team in quick time opened all the suspense layers, i.e. Zayad and Sheeba Akashdeep being the main villains.  If the show was doing well they would have delayed the revelation as much as possible.

Another industry source added that Haasil is a more expensive show to mount hence the channel may have decided to cut its losses.

Ironically, Sony shows are doing well on social media as the fans of popular actors prefer to watch the shows online, but their number don’t count as ratings which make it a lost cause.

As they say, the show must go on… one attempt at a time…

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