News18 Uttar Pradesh / Uttarakhand, region’s most trusted news channel, has successfully concluded its two-month-long road safety campaign, “Helmet Pehno Surakshit Chalo”. The campaign aimed to spread awareness about the importance of wearing helmet while driving and follow road safety rules.
The culmination of the campaign has shown the immense impact it had, covering 60 districts in the period of 60 days campaign successfully managed to do a mindset change of people when it comes to follow traffic rules and wear helmet for their safety. The campaign received tremendous support and appreciation from the local government, police, and traffic departments. The final episode of the campaign saw the participation of DCP traffic Mr. Raees Akhtar, who commended News18 Uttar Pradesh/Uttarakhand for its initiative and spoke about the importance of wearing a helmet.
The campaign also had the participation of the “Helmet Man,” Raghvendra Singh, who joined the live panel discussion from the studio.
The “Helmet Pehno Surakshit Chalo” campaign has been a massive success, creating awareness about the importance of helmet-wearing while driving, and promoting road safety. News18 Uttar Pradesh/Uttarakhand has always been at the forefront of raising awareness about issues in the favour of public interest, and this campaign is another feather in its cap.
About Network18 Group
Network18 Group is a media and entertainment group with interests in broadcasting, digital, movies, e-commerce, magazines, mobile content and allied businesses. TV18 Broadcast Limited [BSE: 532800, NSE: TV18BRDCST] is the broadcasting arm of Network18. TV18 operates India’s largest bouquet of News channels across 15 languages and 26 states; with marquee properties like CNBC-TV18 in Business News and CNN News18 in English News. Through its JV Viacom18, it also operates a portfolio of entertainment channels across genres, including leading premium local and global brands like Colors, Nickelodeon and MTV. Viacom18 also operates OTT platform VOOT, and produces and distributes films through Viacom18 Motion Pictures. Through TV18, the network operates a bouquet of 13 regional news channels under the News18 brand name. TV18 also operates a joint venture with the Lokmat Group which houses the Marathi news channel News18 Lokmat. To cover the global audience & sizable NRI population, TV18 operates News18, a twenty-four-hour television news channel designed to give global audiences a window into the world’s largest democracy. TV18’s Infotainment JV AETN18 that operates History TV18 and distribution/syndication JV Indiacast complete the bouquet of offerings, making TV18 a full-portfolio broadcast player. Through ‘Network18 Media & Investments Ltd.’ [BSE: 532798, NSE: Network18], the group operates its digital, publishing and e-commerce assets including moneycontrol.com, news18.com, cnbctv18.com and firstpost.com. Network18 has significant interest in e-commerce property, bookmyshow.com and also publishes Forbes India, the nation’s first local edition of a foreign news magazine in collaboration with Forbes Media. In addition, the group operates Network18 Publishing, a player in the special interest publishing space, which publishes magazines such as Overdrive, Better Photography and Better Interiors. ‘Network18’ also has strategic investments in Yatra, Colosceum, Topper, 24X7 Learning and Ubona. For more information, log on to www.nw18.com
