Attractive Offers for Cable TV Subscribers this Festive Season

All India Digital Cable Federation (AIDCF) in association with its LCO operator partners
always strives to deliver better services to consumers. AIDCF welcomes festive promotion by
broadcasters offering a discount on select a-la carte channels. AIDCF hopes that such
promotional schemes from broadcasters will continue and we from AIDCF commit that we
will ensure all such benefits are passed to the consumers. We also hope that new consumer
offers will come which will help in boosting consumption.
AIDCF members are committed to deliver superior value to consumers. Already, voluntarily
AIDCF has announced its members will include 150 SD channels instead of 100 SD channels
for those subscribers who renew on or before the due date. The decision by AIDCF members
resulted in savings of Rs 40 in NCF charges for cable TV customers. AIDCF is looking forward
to similar consumer friendly steps from its broadcaster partners.
“We thank TRAI for the relentless pursuit to empower TV consumers and give consumers
power of choice. To follow the spirit of NTO, cable operators enabled true customer choice by
providing each customer choice to select any combination. Today, millions of unique plans are
provided by cable operators despite all technical challenges. This is true consumer choice and
level of customization is unmatched by any industry in India” Mr SN Sharma, President,
AIDCF said in a press conference.
AIDCF thanks its LCO partners for continuing to service customers for past 25 years. Our
operator partners have always upheld the consumer service and successfully seen so many
transitions- right from the analogue era to digitization to post NTO world today. We intend to
keep this partnership going strong for future. LCO community has been working very hard in
helping implement the new NTO and enabling the consumer to choose channels as per her
wish.
All members of AIDCF are pushing all boundaries and plan to announce new packages at
attractive price points to offer superior value to our subscribers. A few months experience with
customer choice data post-NTO have enabled the MSO to create newer packages servicing
customer specific needs in a better way by evolving packages.