For more than 25 years, Star Plus has been a constant in Indian homes, entertaining audiences and shaping the way television is watched across the country. With unforgettable shows, powerful stories, popular reality formats, and grand award nights, the channel has played a key role in celebrating the best of Indian television and the people behind it.
A major part of this journey has been Star Plus’s long-running association with the Indian Television Academy Awards (ITA). From the very beginning, the ITA Awards have been telecast on Star Plus, growing into one of the most respected and widely watched celebrations of television talent. Over the years, this partnership has turned ITA into a truly national event—one that recognises not just hit shows and popular stars, but also the writers, directors, and creators who bring stories to life.
In 2025, the Indian Television Academy Awards marked a special milestone by completing 25 successful years, celebrating the occasion with a grand Silver Jubilee edition. It remains one of the most eagerly awaited nights of the year, where audiences come together to see their favourite stars, memorable performances, and exciting award moments.
This year, the celebrations promise to be even bigger and better. The 25th Indian Television Academy Awards will air today at 7:30 PM, only on Star Plus. What better way to ring in the New Year than with television’s biggest celebration? The night promises glamour, entertainment, and plenty of surprises, with breathtaking performances by the biggest names in the industry and special star pairings that audiences have always wanted to see.
Viewers can also look forward to some unforgettable moments as the finest talents of Indian television are recognised across multiple categories. From powerful performances to popular shows, the awards celebrate the best of the year and the journeys behind those successes.
Watch the 25th Indian Television Academy Awards today at 7:30 PM, only on Star Plus!
