Ekta Kapoor is one of the biggest producer brands in the entertainment industry, with a legacy that spans 3 decades across television, cinema, and the digital world. A visionary producer with an exceptional eye for compelling stories, she has transformed the content landscape. Recently, she was seen speaking about her journey in the entertainment industry, managing her company, and how she is carrying forward her family’s legacy.
While Ekta recently attended a summit where she said, “This journey has been a roller coaster – you never really know what’s around the next turn. But as long as the ride isn’t over, the ups and downs are simply part of the experience.
We’ve been evolving through a hybrid business model, with different streams curating different kinds of content. As for the next big thing, we’ll only truly recognize it when we get there. It might surprise us; it could be something as unexpected as a micro-drama.
What drives us is the intent to treat everything we create as if it’s the next big thing, because you never know what might truly resonate.
Legacy shouldn’t be tied to bloodline. It’s a path meant to be earned and carried forward by those who are truly deserving.
Partnering with creators who are better than me has been key. I’ve often found myself in rooms with people far more experienced and insightful and that’s been invaluable. It’s what has helped us navigate challenges and translate opportunities into real, sustainable growth.”
On the work front, Ekta Kapoor has two upcoming films in pipeline, ‘VVAN’ her first collaboration with TVF starring Siddharth Malhotra and Tamannaah Bhatia and Bhooth Bangla that brings back the hit duo Priyadarshan and Akshay Kumar. The content Queen has also announced the revival of her cult classic show ‘Kyunki Saas Bhi Kabhi Bahu Thi’, that has gotten the fans world wide excited.
