Anupamaa, the StarPlus show, entertains audiences with relatable, interesting storylines produced by Rajan Shahi’s Director’s Kut Productions. Rupali Ganguly plays the titular role of Anupama. The new generation leads are Adrija Roy as Rahi and Shivam Khajuria as Prem.

Check out Anupamaa’s written episode update for episode 1990 airing on 17 April 2026.

Today’s episode begins with Anupama (Rupali Ganguly), Banku, Bose, Digvijay, and Jaya waiting for customers, but no one really comes, and this leaves Digvijay disappointed. Anupama gives all a candle to light to keep the ray of hope alive. However, Digvijay looks dull, but Jaya and others come to boost his enthusiasm. On the other hand, Vasundhara targets Maahi, where Gautam instigates her.

Vasundhara fires Maahi for fraud, but she tries to clarify things. Gautam then asks Vasundhara not to listen to her, and eventually, Vasundhara plans to fire Maahi. Maahi accepts, though Raahi comes to her rescue. Maahi tears the contract papers, rejecting the job against the Kotharis, challenging them that she will make sure that the Kotharis will themselves want her back because clients will demand her designs.

Anupama, with Banku, sticks the poster of the Love You Zindagi Cafe for marketing and keeps hopes high. On the other hand, Leela and Hasmukh return home tired and exhausted. Leela even falls, and Ansh notices her swollen legs. Anupama tells Banku to work hard and thinks that the next day will be even better.

Toshu and Pakhi taunt Leela and Hasmukh, and eventually they throw them out of the house, but this turns out to be Anupama’s dream. Anupama calls Hasmukh, but he and Leela lie to her and each other, saying that everything is fine. But Anupama feels something fishy. Also, no customer comes to the cafe and leaves Anupama thinking.

What will happen next?