Popular TV actor, Hiten Tejwani seems to be loving the web format. For after debuting with Eros Now’s dirty cop series, The Investigation, he is now part of the third season of popular ALTBalaji show, Karrle Tu Bhi Mohabbat.

“My lawyer character Ved is Tipsy’s (Sakshi Tanwar) friend from years. Although he has always loved her, he could never gather enough courage to propose, until now.”

Was it tough to get adjusted in a unit that has been together since 2017? “I have known both Ram Kapoor and Sakshi Tanwar for years. Even though I have never worked with the latter, but since both Kahaani Ghar Ghar Kii and Kyunki Saas Bhi Kabhi Bahu Thi sets were adjacent, we became good friends and were always hoping to work together.”

Talking about the mature romance concept, he says, “Don’t older people also fall in love? So why should we shy away from showing it? The web also allows you to push the envelope. Having said that, our series does not have unnecessary s*x and abuse. We show how the current lot of people in their forties behave; there is no pretention. The story is so well writen that it speaks to all age demographics i.e. both youth and oldies.”

“Interestingly, Karrle Tu Bhi Mohabbat has its genes from Bade Achhe Lagte Hain, so we can say that TV is not totally regressive.”

Point out that The Investigation did not really rock the numbers, and he replies, “Well, I think Eros Now’s quickie concept did not click with the audiences. Maybe it was too short. The first episode had 15 minutes run length, while the rest were only between 7-10 minutes.”

“One other big problem is that today products have very limited shelf life. With newer content hitting the market every other day, older ones quickly get pushed into the background. You get very limited time to bask in the glory.”

“To be honest, not many saw it, but the few who did, liked it. I am hopeful that over time, more people will tune into it. This is the best part of web that unlike a 1000 episode TV show, limited web series can still attract views over time through word of mouth.”

“All said and done, I really enjoyed playing a smart cop who does what it takes to save himself from the murder rap. My look was also different.”

Looking ahead, Hiten who is currently doing Daayan on &TV, is ready for more web stuff, “As we get to do varied kinds of characters and themes as opposed to TV. But so far, nothing concrete has come up yet.”