It’s a constant fight with your own conscience. If you are someone from the creative space, AI always slides in as a dagger. The Macbeth kind of dagger that you almost start to hallucinate. So, now and then, you put up a fight with AI, try to restrict it, abuse it and more—only to realise the inevitability of it. So, the faster we can accept its presence in our lives, the faster we proceed. So, what do we do? We summon a transformational merge of human and AI.
Writers are the first ones to get hijacked, once the complete takeover happens. And the head honchos are always looking at us with a raised eyebrow, trying to decode if we are using AI to write, or actually exercising our brains to write—so we get into this unseen battle to prove our honesty. And in the middle of that, we see the creative industry pushing out projects entirely made by Artificial Intelligence.
This is the hint that we take here. AI will take it over sooner or later. And the quickest way to survive here is to adapt to AI as quickly as possible. It increases your productivity, helps with your research, fuels you, makes it cost-effective, and with a sharp detector inside your head, you can make it your twin. AI is your best assistant on rainy days.
But it is still too early to let the AI era begin. The glitches are getting way too prominent and a bit embarrassing, too. Recently, we saw Star Plus’ Mahabharata series, entirely prepped with AI. We saw the Raanjhanna stir. But what we also get to see here is the amateurish glitches—unsynchronised voices, distorted faces and more—the current drawback of AI. So, pushing out fully AI-powered projects at this point is typically vulnerable. However, it eventually shall occur.
Filmmaker Shakun Batra, known for his emotionally nuanced dramas like Kapoor & Sons and Gehraiyaan, has ventured into action with his new AI-generated short film, The Getaway Car. Traditionally seen as a director focused on human relationships, Batra used tools like ChatGPT, Sora, and Google Veo to create a high-octane car chase set in Montreal—something he says would have otherwise required a large crew, stunt team, government permissions, and significant production costs. Through prompt engineering, he was able to experiment with a new genre and push creative boundaries, using AI to achieve what once seemed logistically and financially out of reach.
Inference? Well, use AI, merge it with your work. Juggle yourself through it. We’ve got this.
