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Digital2Sports, a joint venture between One Digital Entertainment and Channel2Group, brings live commentary on Alexa as an official audio rights partner of the T20 World Cup

Digital2Sports, a joint venture between One Digital Entertainment and Channel2Group, brings live commentary on Amazon’s Alexa voice service as an official audio rights partner of the ICC Men’s T20 World Cup 2022. By just saying ‘Alexa, start commentary’, the live audio commentary becomes accessible for free, in English and Hindi, on all Alexa-enabled devices including Echo smart speakers, Fire TV, Alexa mobile app, and the Amazon shopping app (Android), for all the India matches and the knock-out matches.

Last year, One Digital Entertainment, one of the leading digital media companies in Asia, partnered with UAE-based broadcast company, Channel 2 Corporation, to invest in the Singapore-based, interactive sports content company Digital2 Sports Pte Ltd. This partnership marks One Digital Entertainment’s new innings in the global sports investment ecosphere. As part of this deal, Digital2Sports secured the exclusive audio rights for ICC’s Tournaments including ICC Men’s T20 World Cup 2021, ICC Men’s Cricket World Cup – 2022 & 2023, ICC Women’s T20 World Cup 2021, ICC Champions Trophy, ICC U19 Cricket World Cup 2022 for global territories and Asia Cup 2022 and IPL 2020/2021-2022 for select markets.

“As a multi-platform brand, Digital2Sports’ DNA is interaction and innovation with sports content at all touch points with the consumer. Being present on Alexa, enabled by just a voice command, is a true extension of our brand and we are excited about the possibilities that this era of such new age consumption brings with it,” says Gurpreet Singh, Co-Founder of One Digital Entertainment.

Talking about this development, Dilip R. S., Country Manager for Alexa, Amazon India, says: “Customers love asking Alexa about cricket. We are excited to have live cricket commentary available on Alexa during the ongoing cricket season. With just a voice command, users can stay updated on India’s matches and also conveniently listen on the go via the Alexa app on their smartphones or the Amazon shopping app for Android. This gives us yet another opportunity to delight our users and offer a skill that will be useful for them.”

Digital2Sports concentrates its efforts towards building interactive content formats by bringing together sports personalities and sports enthusiasts from across the globe on a single platform and through live audio and podcast presentations. Digital2 Sports works closely with OneDigital Entertainment to bring together digital platforms, content creators and brands to create diverse content opportunities which include not only live commentary of cricket matches but various on demand podcasts by on boarding various cricketers, digital influencers and celebrities. Digital2 Sports focuses on playing a key role in building strategic content opportunities on the world stage of sports and paving a way for its peers in time to come.