TukTuki, the streaming platform, has specialised in vertical, bite-sized storytelling. They have developed a range of concepts featuring popular celebrities. Some of their notable titles in the vertical medium include Kidnapped, Meri Biwi Ki Shaadi, Aakhir Kaun, Chalte Phirte Rishte, etc.
We at IWBuzz.com reported exclusively on the platform’s first-of-its-kind concept featuring a foreign actress as the lead. The series, titled Moscow to Muzaffarpur, will be a romance drama, with the narrative having a foreign girl moving to the Indian rural soil for the sake of love. The series is produced by Sonu Singh Rajput Filmz and directed by Amit Rai.
We wrote about Russian actress Irina Rudakova playing the lead role in the series. She is known for her stints in Reality Rani of the Jungle and Bigg Boss Marathi. If you have missed reading our story, you can check our newsbreak here.
Now, we hear that actors Arham Abbasi, Rina Rani and Gauri Shankar are joining the cast. The series will be a family drama cum romantic rom-com.
We buzzed the actors but did not get through to them.
The rise of vertical medium content, as we know, is driven by the fact that the majority of smartphone viewers find it natural to consume content on their mobile phones. There are a lot of streaming platforms which are engrossed in making content predominantly for the vertical medium, like Kuku TV, Story TV, ReelShort, Drama Box, etc. JioHotstar is all set to come up with good genres in the vertical medium playout of concepts.
Watch this space at IWMBuzz.com for exclusive updates.
