Zee Bullet is in a strategic partnership between ZEE Entertainment and Bullet, a startup that launched a micro-drama app integrated into the ZEE5 platform. This collaboration focuses on vertical-format, bite-sized episodes for mobile users. Specifically designed for Gen Z, Zee Bullet’s concepts cater to the youth, with mobile-first consumption habits. Zee Bullet curates content across genres like romance, thriller, drama, and horror. The noteworthy projects in Hindi include Rickshaw Romeo, Lakshmi Raj, Woh Laut Aya etc.
We at IWMBuzz.com hear that popular actor Vivek Dahiya will be seen in a Zee Bullet vertical series to be produced by Guruodev Bhalla Productions; the banner had Jagriti Ek Nayi Safar on air on Zee TV till recently. The series will be a revenge drama.
Locking horns with the lead Vivek Dahiya will be Vijhay Badlaani. Vijhay will play the negative lead in the series. Vivek Dahiya was last seen Jhalak Dikhhla Jaa on TV. As for Vijhay, who was part of Kumkum Bhagya on TV, has been busy playing varied roles on the vertical medium.
Actress Eshaanya Mmaheshwari will play the female lead, while Rashmi Gupta will play a vital role in the series. Eshaanya was seen in the vertical Lady Boss Returns along with Zain Imam. Rashmi Gupta was seen in Saath Nibhaana Saathiya 2.
We buzzed the actors but did not get through to them.
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