The year 2021 witnessed the second wave of covid- 19 pandemic which came with a new set of restrictions of its own. Having been stuck at home all over again, we relied on different kinds of content in the form of videos, posts and reels by our favourite content creators to keep ourselves hooked. These influencers are the new stars of tomorrow who entertain their audience with their rather creative and relatable content. Instagram and YouTube being the most popular platforms, influencers today are not only creating original videos but also giving their spin to viral trends to connect with their audiences better. Today, many content creators, even the ones that started over the lockdown period, have gained immense fame due to the constant demand for new content. From comedy to fashion, content creators are consistently ensuring their audience have something new to see with every post they upload.
We have listed the top 5 content creators who have not only created a niche for themselves but who also have grown exponentially over the past year.
Saurabh Ghadge
Saurabh Ghadge’s “Orange Juice” gained immense popularity over the lockdown. Saurabh, a 21-year-old content creator from Mumbai has left everyone in splits due to his reels on middle-class households and daily shenanigans. Often seen creating short comedy sketches of a moustache-yielding dad or a dupatta clad mom, Saurabh plays all his characters perfectly by utilizing his amazing ability to create hilarious and amusing exchanges between them. Loved for his content nationally, Saurabh not only bagged a role in the recently launched ‘Clutch’- India’s first esports based web- series but has also been recognized as Instagram’s 25 emerging creators under the age of 25.
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Viraj Ghelani
Gaining fame through his presence in FilterCopy videos, Viraj Ghelani has become a household name with his witty short videos and reels. Often seen with his Nani, Viraj can be seen spinning relatable situations through his unique take on the subject. His version of the famous ‘Smelly Cat’ song from FRIENDS, garnered a whopping 1.2M views. Today, his followers anxiously wait for his next post, as he continues to showcase his everyday life in the most hilarious way leaving everyone in splits.
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Diksha Rawat
Diksha Rawat’s Instagram feed features curated aesthetic fashion for all. She features her one-of-a-kind style that continues to evolve with time. With a bold and experimental fashion statement, Diksha does not shy away from stepping out of her comfort zone now and then. She keeps experimenting with her style and has become one of the top fashion content creators in India levelling up her game with every reel.
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Sakshi Shivdasani
Sakshi Shivdasani began documenting her everyday life on her Instagram account which started to resonate with the audience. Before becoming a content creator, Sakshi was a model and had participated in India’s Next Top Model. Her unique way of narrating stories about her life has been gaining momentum amongst the youth. Her reels on dating experiences titled ‘The boy I am dating’ garnered millions of views which led to a huge boost in her follower count. Currently, Sakshi enjoys making mini vlogs of her day-to-day experiences and has also been recognized as Instagram’s 25 emerging creators under the age of 25.
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Ishita Mangal
The fashionable and sassy Ishita Mangal has been known for her outspoken content that shatters myths around Indian traditions. Her edgy fashion style is a major goal for the Indian youth along with her hilarious yet factually correct fashion and shopping tips. Ishita holds a Bachelor of Design (B.Des.) in fashion design from the National Institute of Fashion Technology which has allowed her to build her brand, QUO.
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