Uday Sodhi, the Head of Digital Business, Sony Networks talks about the experience of witnessing the India V/s Australia cricket matches on SonyLIV.

SonyLIV’s live feed of India V/s Australia cricket series will be a great digital experience: Uday Sodhi, Head – Digital Business, Sony Networks

Today is the D-Day as the cricketing euphoria kickstarts yet again!!

The titanic clash between Team India and Australia starts with the first T20 match today at The Gabba, Brisbane. This series that will have 3 T20 matches, followed by 4 test matches and 3 one-day matches, and will be a long-drawn series that will go on till the mid of January 2019.

SonyLIV, the big digital player will bring the matches LIVE on the mobiles of every cricket-lover in our country and is into action from today. The entire series starting from today, will stream LIVE on SonyLIV.

Talking about the big series and the live streaming on the app, Uday Sodhi, Head – Digital Business at Sony Pictures Networks India, SonyLIV OTT, Digital Video and Digital Content talks exclusively to IWMBuzz.com saying, “It is that time of the year again!! The India- Australia series is the big highlight for the Indian cricket team. Everybody is looking forward to this big event. This is a long big series and we are expecting lots of fireworks in Australia. Hopefully, the Indian team will play well.”

“For us, the good thing is that we have had a good year till now, with India-South Africa and India-England series just before this. Also the KBC Play Along has solidified our position in the market. SonyLIV is clearly the No.2 app in the OTT system. The good part also for this series for us is that we have 15 advertisers already before the series starts. This includes adverstiers like Swiggy, Nescafe, Tourism Australia, Kotak etc.”

Ask him about the experience of watching the series on SonyLIV and he states, “This is a cricket series; a lot will depend on the game. From our perspective, we will provide live feed on the mobile and will put in all efforts to make sure this willl be a great experience for the viewers.”

On the comparison between watching it on TV and on the web space, Uday Sodhi avers, “I don’t think there is any comparison. Television viewing has been there for a long time. Digital medium is a very fast growing medium. Sports is a great driver of users, and we have seen the fruit of it on our app in the last few years.”

Mr. Uday Sodhi personally enjoys the game of cricket. “Cricket is the most favourite game of all. It is a religion for all of us in India. We love our stars and we follow them on a day to day basis. I am looking forward to all the fun from today.”

To sum it up, Uday Sodhi tells us why we should watch the India V/s Australia series on SonyLiv, “The digital platform is the most preferred medium to watch on the go. It will be a great experience to watch the series on the mobile. We are confident of getting in 20- 22 million users watching the series on the app.”

Best of luck, Team SonyLIV for the series!!

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