In today’s time, social media has taken shape as the deciding and integral factor of an individual’s existence in the society. Before the elections many political parties make their efforts to reach the people through social media. During the last assembly elections held in Rajasthan, social media played a key role. Abhas Bhatnagar, associated with the social media of political party says, “Technology and social media in the country have increased the participation of youth in politics in the last few years.” The situation in today’s time demands understanding of one of the world’s biggest community that’s social media. One has to understand social media to understand their target audience be it artist, politcal leader or an entrepreneur.
Let me tell you that former State Coordinator Abhas Bhatnagar associated with the IT Cell of political party had worked very closely in the last elections of Rajasthan. Abhas, a 14-year veteran youth leader, was a state executive member in the state’s communications department in 2013. In the same year, he played a vital role in the assembly elections as a member of the state election campaign committee and took charge of social media. Considering his contribution, the Rajasthan Pradesh Committee gave him many responsibilities and made him the Social media coordinator in 2017. He contributed effortlessly to win the assembly elections in 2018. Abhas growing popularity as social media expert in the IT cell brought laurels to his name. Abhas became popular with big political personalities and offered his valuable services to the party. The power and acumen of Abhas helped the party win the elections with huge majority of votes and register a remarkable win. The creative ideas, posts, social media content from Abhas & team helped the party wins. Reiterating his efficient social media strategy, he also proved himself in the 2018 assembly election campaign. The party won by good margin of votes, especially in Tonk.
After graduating in B.Tech, Abhas Bhatnagar also worked in MNCs like Ericsson and Wipro and then forayed into politics.
Abhas understands the new age media and it’s strength in shaping the future of a political party. One correct campaign can make party’s image. Not only this, he says about fake accounts, many times, the truth has to face propaganda. We refute those that come from the opposition IT cell. Many times such misleading lies are spread by morphing the video, which confuses the public. You understand the power of social media, there have been many such incidents which have reached the press after going viral on social media. He said that the worker of IT cell acts like a soldier and has formed a team of people who believe in party’s ideology. Around 2500 volunteers are directly connected with him in the state.
He said that today 65 % of the population belongs to the youth and social media is very popular among the youth, keeping in mind this factor how youth earnestly reacts to political parties and their propoganda.
Have done work on these essential responsibilities:
· Started at NSUI in 2006.
· Became General Secretary of Training Department in 2012.
· In 2013, he was nominated from the state in the Department of Communication.
· In 2013, he joined the state election campaign committee formed for assembly elections.
· He was given charge of executing Social Media campaign in 2017.
Also operated the official website of state political party, authorized Facebook page and authorized Twitter-handle. Today these pages have almost millions of followers. He is currently working with Rajasthan Health Minister Dr. Raghu Sharma. He said that we never let propaganda dominate the party’s values.
