Bigg Boss has once again successfully made its mark with its OTT version premiering on Voot. This season hosted by Karan Johar was over-the-top as we all saw ugly spats and nasty comments flooding inside the house. Not only that but also, we witnessed some blooming friendships and lovely-dovey moments in the most controversial house.
Bigg Boss OTT is absolutely engaging audience during the joyous festive period, emerging as a perfect platform for brand engagement.
Harping on the same, in VOOT Presents The Boss Talk, we talk about brands and their plans for the festive season, interesting marketing gimmicks, and of course, Bigg Boss OTT. The first episode features Subha Sreenivasan Iyer, Head, Media Services, Godrej Consumers Pvt LTD.
In conversation with IWMBuzz.com, Subha reveals how festival time is special for brands. She feels the festive season brings a lot of opportunities as far as tentpoles are concerned not only on OTT but across all mediums.
On the other hand, Subha thinks that a show like Bigg Boss teaches one to be patient which is an important quality for people as well as business matters.
She adds, as a marketer, Bigg Boss OTT gives a chance to figure out what works best for the brand before it airs on TV and adapts accordingly. She spoke in-depth about the brand and more. Check the video below!
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