From regional gems to AI-powered recommendations and indie filmmaker hubs—India’s entertainment landscape is buzzing with innovation. Here’s a curated list of 5 such platforms that are shaking up how we stream, discover, and engage with content.
1. OTTplay – Smart Gateway to Streaming
OTTplay Premium is India’s largest OTT content aggregator, combining 30+ streaming platforms like ZEE5, SonyLIV, and Lionsgate Play into a single subscription.
With 70,000+ titles, 500+ live TV channels, and content in 10+ languages, it offers unmatched variety across genres. One of its key differentiators is its AI-powered recommendation engine, which curates content based on individual viewing patterns – significantly reducing time spent on content discovery.
Also known as the voice of the OTT ecosystem, OTTplay features ratings, reviews, editorial picks, and hosts India’s biggest OTT awards show – celebrating top content across all major platforms. Bringing together content, curation, and convenience, OTTplay Premium is redefining how India streams.
2. Shortfundly – The Indie Filmmaker’s Launchpad
Shortfundly is a digital platform designed to support and promote independent filmmakers by providing them with tools to distribute and monetize their content. It operates as an OTT (Over-The-Top) marketplace, offering a wide range of short films, web series, and indie content. The platform also provides services such as SaaS White label Solutions for building custom OTT apps and offers Verified OTT IDs to enhance networking within industry. Its mission is to bridge the gap between filmmakers and global audiences while fostering creativity and collaboration.
3. Toch.ai – Revamping the Video Content Industry
Toch AI is a SaaS company with cloud-agnostic solutions powered by AI and ML-based technology to create new assets from video content in real time. This deep learning technology creates intelligible, analytical, cross-channel video editing platforms. With technologies such as Face and Image Recognition, Vision models, Optical Character Recognition, Audio Detection, Toch catalyses fresh assets from a single feed data, personalizing it with brand logos, sponsor messages, bumpers, graphics, and an auto-share option across 30+ social media platforms. They have the ability to build assets as per partner ordinances that amplify and boost their asset pool and increase engagement with the target audience
4. Slurrp: India’s Largest Food & Drink Platform with AI-Powered Personalized Recipes
Slurrp is one of India’s largest food and beverage platforms, that brings the best of content and community. It’s more than just a food destination – Slurrp blends editorial depth, user generated content, meaningful interactions, and tech-driven personalization to deliver an engaging food and beverage discovery experience. With over 3 lakh food and drink recipes and further backed by the 7.5 lakh+ home chefs across the country, it hosts the largest on-platform community of culinary creators and food enthusiasts across the country, making it one of the most exciting and rapidly growing food-tech platforms in India.
5. Reel Drama – The Soul of Assamese Cinema
Headquartered in Hyderabad, Reeldrama Production introduced ReelDrama – an OTT platform dedicated to Assamese content – in January 2021. The catalogue of the app includes old Assamese movies, short films, theatre performances, slam poetry, and stand up comedy. The platform also features a specific kids section. With growing demand for regional content, this platform is preserving and promoting local narratives.
In a world of infinite content, these platforms don’t just stream—they curate, connect, and celebrate storytelling in all its forms. The rapid growth of OTT platforms in India is not just transforming how we consume content—it’s reshaping what we consume. With affordable data and widespread smartphone access, even audiences in tier-2 and tier-3 cities are now plugged into the digital entertainment ecosystem. This accessibility has fuelled a remarkable rise in regional and dialect-based storytelling, giving voice to cultures, communities, and creators that were long underrepresented in mainstream media. As internet penetration deepens, the future of entertainment is not only limited to digital—it’s deeply personal, proudly regional, and universally accessible.
