In the new season of Chrome Talkies, hosted by Pankaj Krishna (Founder & CEO, Chrome DM), brought together the creators of Bindiya Ke Bahubali for a refreshingly candid conversation about their filmmaking journey. Director Raj Amit Kumar, along with actors Sushant Singh and Ranvir Shorey, shared stories from their creative process. What made this episode special wasn’t just the relaxed chat, but how it was backed by comprehensive performance data from COTT (Chrome OTT), Chrome DM’s proprietary analytics platform.
India’s OTT Market: The Big Picture
The numbers tell an incredible growth story. Digital viewership has jumped from 392 Mn in Jan’20 to 628 Mn subscribers in Jan’25, creating massive opportunities for content creators.
Bindiya Ke Bahubali Performance: The Data Deep-Dive
While the conversation stayed casual, COTT’s analytics provided serious insights into how the show performed across multiple metrics.
Overall Reach & Engagement
Reach – Shows/Web Series/Movies: Calculated on the basis of a minimum of 1 minute of continuous viewing for the said period
Binge – Shows/Web Series: Calculated on the basis of a minimum of 3 episodes viewing across 24 hours
Weekly Performance Breakdown
Device Consumption Patterns
Audience Demographics: Advertiser-Friendly Territory
The Chrome Talkies Difference
This episode showcases what makes Chrome Talkies unique in the industry. Most platforms either focus on creative conversations or present dry analytics. Chrome Talkies does both – keeping the creative chat natural and unforced while backing it up with serious data analysis from COTT.
For industry professionals, this combination is invaluable. Creatives get authentic insights into the filmmaking process, while executives and marketers get the hard numbers, they need for strategic decisions. COTT’s granular tracking shows not just what audiences watch, but how they consume content across devices and time periods.
Looking Forward
With Season 2 of Bindiya Ke Bahubali planned for Diwali release, the team now has concrete data on what worked and what needs improvement. The COTT insights around audience behaviour, platform performance, and demographic preferences provide a roadmap for better marketing and distribution strategies.
Chrome Talkies continues establishing itself as essential viewing for anyone serious about understanding India’s entertainment landscape. By combining relaxed industry conversations with rigorous data analysis, it’s creating a new standard for how we discuss and evaluate content in the digital age.
Chrome Talkies episodes are available on YouTube. COTT provides comprehensive OTT analytics for India’s streaming ecosystem, offering industry professionals the insights needed to navigate the country’s rapidly evolving digital entertainment market.
