For the first time in Hindustan Times’ 100-year history, the entire front page has been dedicated to a single individual: a tribute reserved for a legend whose influence goes beyond cinema into culture, memory, and mythology.
The innovation-led homage reimagines the newspaper’s masthead and visual language to honour Rajinikanth’s five-decade legacy, marking one of the boldest editorial-driven brand innovations of the year. The celebration is amplified across the HT Media ecosystem. Fever FM extends the tribute on radio, uniting fans, listeners, and cinephiles in a 360-degree cultural moment that cuts across print, digital, and audio.
At the core of this initiative is OTTplay, India’s leading OTT aggregation platform. With 30+ OTT platforms in a single subscription and an AI-led discovery engine, OTTplay becomes the easiest way for fans to stream Rajinikanth’s films across eras – from classics like Baasha, Muthu and Thalapathi to recent blockbusters like Kabali, Kaala, Petta, Jailer, Vettaiyan and Coolie, across platforms such as Sun NXT, Amazon Prime Video, JioHotstar and more, all through one gateway. For millions of fans, OTTplay is the doorway to rediscover and relive every avatar of Thalaivar.
“Every generation finds its own Rajinikanth — a hero, a philosopher, a symbol of courage, a reminder of grace. Few stars can claim that kind of emotional permanence. Celebrating his 50 years in cinema with a front-page tribute is our way of acknowledging a legacy that shaped not just films, but the very way we dream. Through OTTplay, we hope to make every chapter of his journey accessible to fans old and new,” says Avinash Mudaliar, CEO & Co-Founder, OTTplay.
This front-page takeover, which blends print innovation, digital reach and radio amplification, underlines the spirit of storytelling, creativity, and platform synergy that Hindustan Times and OTTplay continue to champion.
