This global recognition marks a significant milestone not just for the campaign, but for a larger movement in marketing — one that places community at its core.
Behind every recipe shared, every kitchen hack exchanged, every contest participated in, and every food story told lies a thriving community of over one million home chefs that Slurrp.com has built and nurtured over the years. What began as a content-led platform has evolved into one of India’s largest appliances-led home chef communities, where passion for food meets everyday utility and shared experiences.
The award-winning campaign with Usha International tapped into this deeply engaged community, transforming brand storytelling into authentic participation. By leveraging real voices, real kitchens, and real experiences, the campaign demonstrated how brands can move beyond traditional visibility to become a meaningful part of consumers’ lives.
Commenting on the recognition Mr. Anil Dua, COO, Usha International, expressed “Partnering with Slurrp enabled us to engage with a highly passionate and credible community of home chefs in an authentic and meaningful way. The campaign successfully brought together innovation, utility, and an emotional connect — values that are deeply ingrained in Brand Usha. We are delighted to see this collaboration receive global recognition at INMA.”
Speaking on the recognition, Avinash Mudaliar, CEO and Co-founder, HT Labs, said “To be recognised on a prestigious global platform like INMA is a great honour, and we are truly humbled by this recognition. This is a testament to the sharp focus, unwavering dedication, and innovative spirit of our entire team. More importantly, it reinforces the power of the Slurrp home chef community — a community that continues to inspire, engage, and co-create with brands in meaningful ways. This recognition strengthens our commitment to building impactful digital experiences and discovering new ways to delight our users.”
At a time when consumers are increasingly seeking authenticity and connection, Slurrp’s approach underscores a powerful shift in brand building — from broadcasting messages to fostering belonging. For brands, the future lies not just in reaching audiences, but in becoming part of communities that consumers trust, engage with, and actively contribute to.
This Honourable Mention at INMA is not just an accolade — it is a validation of community-led brand building at scale.
