Rungta Steels, the leading manufacturer of TMT steel bars, has now aided several homes—and ushered in some quirk and OG charm—with its new advertisement, which features the brand wrapped around three pillar names from the industry: Alia Bhatt, Ranbir Kapoor, and SRK. The trio, however, brought in the spark of their most recently hailed characters from the screen—Rani, Shiva, and Vikram Rathore. Alia Bhatt played Rani in Rocky aur Rani Kii Prem Kahaani, Ranbir Kapoor played Shiva in Brahmastra, and Shah Rukh Khan played Vikram Rathore in the movie Jawan.
With this advertisement, the brand brings not just star power to their brand, that’s been building a legacy since 1962, but also humour with obvious punchlines that let consumers relate to their favourite stars and their favourite characters. The trio keep it real and somewhere merge their roles from the movies together. In the ad, we see Ranbir teasing Shah Rukh Khan about his character Vikram Rathore, who faces off against Shiva. Watching the clash unfold, Rani, aka Alia Bhatt, intervenes and urges them to fight somewhere else, for their fight might destroy her kitchen—and then points to a sturdy pillar. That’s where Rungta Steel TMT Bars bring its stability and strength, which has extreme load-bearing capacity.
Rungta Steel, Ekdum Solid! embodies the commitment to building strong, enduring homes across the nation. The brand promises an unshakeable foundation and supports growth that people can depend on. Their TMT bars are crafted with advanced technology to guarantee exceptional quality and performance. With Rungta Steel, one can manifest innovation, transformation and a sense of relief that their pillars and homes are in safe hands.
