If you’d told someone ten years ago that Leonardo DiCaprio would be making Instagram Reels set to trending TikTok audio, they probably would’ve laughed. But here we are. In 2025, even Leo is jumping on internet trends, not for fun, but to promote his movie.
In a post, DiCaprio appears in a Reel using B.o.B’s “Out of My Mind” — a song usually used in videos showing off new haircuts (aka “bobs”). The joke? His character in One Battle After Another is named Bob Ferguson. It’s silly, unexpected, and oddly charming.
What’s striking is how normal this kind of promo has become. Reels, TikToks, podcast appearances, and even popping up in Fortnite – that’s the new press tour. DiCaprio, who’s famously private and rarely seen outside of award shows or movie premieres, is now doing casual interviews, hopping on trends, and chatting on sports podcasts like New Heights.
This isn’t just about marketing anymore. It’s about being seen. Today’s audiences don’t just want to know about the film; they want to see who’s behind it. The polished, distant movie star image doesn’t quite work in the age of 15-second videos and “relatable” content.
And while it might feel odd to see someone like DiCaprio lean into this, there’s something refreshing about it too. He’s not pretending to be a social media pro, he’s just showing up, playing along, and clearly caring about the project.
It’s a reminder that the way stars connect with us is changing — and even Hollywood royalty has to meet us where we are: scrolling.
