As the film concludes its Day 16 run, the latest figures for Ek Deewane Ki Deewaniyat show an India net collection of around ₹68.18 crore. On Day 16 itself, the movie added approximately ₹0.13 crore, indicating a very steep drop but also a persistently extended run in its niche.
Having entered its third week, the film’s hold is far from blockbuster-level, yet it refuses to bow out abruptly. The earlier days brought in more robust numbers — by Day 15, the tally was already at approximately ₹68.05 crore. While Day 16 saw minimal earnings, the fact that the film continues to run and collect is noteworthy, given that it is driven purely by its emotional appeal rather than big-scale spectacle.
Regionally, the film’s performance remains buoyed by smaller centres and the mass circuit, where its romantic core and music continue to strike a chord. Urban multiplexes, especially in metropolitan areas, have seen the expected decline. However, this dual-track reception — modest in urban areas, stronger in rural zones — is allowing the movie to extend its theatrical life.
From a genre and budget standpoint, the trajectory is respectable. Without the backing of massive star power or large production scale, the film has relied on word-of-mouth and steady audience engagement. Its target for the next milestone now appears to be around ₹70 crore in net domestic sales. If it sees even a slight pickup in the third weekend or benefits from reduced competition, a finish in the ₹70–75 crore range is conceivable.
In short, the Day 16 status of Ek Deewane Ki Deewaniyat underlines that with the right mix of content and audience connect, a romance drama can still hold ground — not in a dramatic fashion, but in a steady, sustained way. Audiences for sincere love stories are still present, and this film has quietly yet effectively tapped into that niche.
