Ek Deewane Ki Deewaniyat Entering Its Late-Run Phase

Ek Deewane Ki Deewaniyat has now entered Day 17. Despite the noticeable slowdown, the film is still recording daily earnings in lakhs — a sign that word of mouth is still circulating, especially in smaller centres. According to early trade estimates, the film added around ₹0.12 crore on its 17th day, taking the cumulative domestic tally to nearly ₹68.30 crore.

With a Day 16 figure of ₹0.13 crore and a similar trend on Day 17, the film’s third-week weekday performance reflects the expected drop. However, its continued presence in the box office charts shows that its emotional simplicity is still connecting with a core segment of the audience.

A Love Story Sustained by Small-Town Footfalls

While multiplex circuits in metros have now entered near-silent mode for the film, the single screens and Tier-2/Tier-3 cities continue to serve as the backbone of its collections. The storyline — centred around old-school romance, longing, and heartbreak — is witnessing repeat audiences in pockets of Uttar Pradesh, Rajasthan, and parts of Madhya Pradesh.

This dual-zone performance has been the film’s pattern since Week 1: low buzz in urban media circuits, but consistently healthier footfalls in semi-urban belts.

From Mid-Budget Drama to a Respectable Box Office Run

Made without extravagant promotions, large-scale action, or star-studded cameos, Ek Deewane Ki Deewaniyat has emerged as a profitable theatrical product. The film began its run with solid early numbers and crossed the ₹60 crore milestone by Day 13. Now, at the end of Day 17, the fact that it continues to collect — even in lakhs — showcases a rarity in today’s high-competition box office space: a drama surviving on emotion, recall value, and music.

If the film maintains even mild traction in its third weekend, its next achievable target — the ₹70 crore mark — seems within striking distance. A final domestic finish in the range of ₹70–75 crore remains practical.

A Quiet Yet Noteworthy Theatrical Journey

Seventeen days into release, Ek Deewane Ki Deewaniyat has proven that romantic dramas have not lost their audience — they now cater to a different market. In an era ruled by high-budget spectacles and franchise films, this one has found space through sincerity instead of scale.

With the film now nearing the end of its theatrical run, its journey stands as a reminder that, even in 2025, love stories — when genuine and well-performed — can still hold a box-office pulse, if not a thunderous one.