Released on 21 October 2025, the film initially captured the audience’s attention with its emotional storyline, soulful music, and the undeniable chemistry between the lead pair. The opening day earnings were around ₹9 crore (net), followed by ₹7.75 crore (net) on Day 2 and ₹6 crore (net) on Day 3, resulting in a cumulative total of approximately ₹22.75 crore over the first three days.
On Day 4, the film saw a further decline, earning around ₹0.36 crore (net), which pushed the four-day total to roughly ₹23.11 crore (net). This sharp drop highlights the challenges faced by mid-budget romantic dramas in sustaining audience interest beyond the initial holiday and weekend period. The decrease in collections can be attributed to several factors.
Firstly, the post-Diwali audience fatigue significantly impacted footfalls, as viewers tend to return to regular routines after the festive period. Secondly, the film faced tough competition from other ongoing releases that captured more attention, offering moviegoers a wider range of choices. Thirdly, mixed critical reception and limited word-of-mouth beyond the core fan base contributed to reduced traction in theatres.
Despite these challenges, the film’s performances and music continue to receive appreciation online.
Harshvardhan Rane and Sonam Bajwa’s portrayal of their respective characters has been praised for its sincerity, and the romantic and emotional elements of the story have found resonance with a segment of the audience.
While the theatrical performance is currently underwhelming, the film’s digital release in the near future could introduce it to a wider audience, potentially increasing its reach and appreciation.
In conclusion, Ek Deewane Ki Deewaniyat started with a promise. Still, the steep decline on Day 4 underscores the importance of sustained audience engagement and strong word-of-mouth for mid-budget films to succeed in today’s competitive box office environment. The film’s journey reflects both the challenges and opportunities that romantic dramas face in the modern cinematic landscape.
