After a strong second weekend, all eyes were on the weekday performance. As expected, the collections saw a slight dip after Sunday, but the fall has not been drastic. The film has continued to attract audiences, especially in metro cities and urban centres where light entertainers usually perform well.
On Day 14 (Thursday), Send Help collected around ₹2.3 crore at the Indian box office. This is slightly lower than the previous weekday numbers, but it is still considered steady for a film that has completed two weeks in theatres. There are new releases and regular weekday work schedules, yet the film is still attracting viewers.
The main reason for this steady run is the film’s simple, fun storyline. Instead of being too scary, Send Help mixes horror with comedy in a balanced way. Many families and young audiences are choosing it as an easy watch. The spooky moments are mild, and the humour keeps the mood light. This combination seems to be working in its favour.
Another strong point is word of mouth. Viewers who enjoyed the film are recommending it to others. Positive reactions on social media have also helped maintain interest. In the second week, strong word of mouth becomes very important, and Send Help is clearly benefiting from it.
Here is a quick look at the day-wise box office collection so far:
* Day 1 (Friday): ₹6.8 crore
* Day 2 (Saturday): ₹9.5 crore
* Day 3 (Sunday): ₹11.2 crore
* Day 4 (Monday): ₹4.2 crore
* Day 5 (Tuesday): ₹3.8 crore
* Day 6 (Wednesday): ₹3.5 crore
* Day 7 (Thursday): ₹3.2 crore
* Day 8 (Friday): ₹3.6 crore
* Day 9 (Saturday): ₹5.1 crore
* Day 10 (Sunday): ₹6.2 crore
* Day 11 (Monday): ₹2.9 crore
* Day 12 (Tuesday): ₹2.6 crore
* Day 13 (Wednesday): ₹2.4 crore
* Day 14 (Thursday): ₹2.3 crore
With the Day 14 numbers included, the total box office collection of Send Help now stands at approximately ₹67.3 crore. This is a strong total for a horror-comedy film. It has already crossed the ₹60 crore mark and is moving steadily towards the ₹70 crore milestone.
The second weekend played a major role in boosting the film’s overall total. The jump on Saturday and Sunday gave it the boost it needed. Because of that strong weekend, the weekday drop does not look worrying. The film is now in a comfortable position at the box office.
Trade experts believe that if the film continues at this pace, it can finish its theatrical run on a respectable note. Much will depend on upcoming releases and how well it performs in the third weekend.
