The Badshah of Bollywood, Shah Rukh Khan, has surprised fans with a big announcement: the upcoming music festival UNIFYD. On October 19, 2026, the actor shared a new post with all the details about the musical event, from its location and date to the singers who will perform.
Shah Rukh’s music festival UNIFYD is a one-day celebration bringing together some of India’s biggest singers for a one-day event. The lineup includes top Bollywood artists such as Arijit Singh, Karan Aujla, Jonita, Sonu Nigam, and others.
The event, UNIFYD, will take place at Etihad Live, Yas Island on March 20, 2027.
Curated by Shah Rukh Khan, the festival is produced by D’YAVOL Live and District in collaboration with the Department of Culture and Tourism — Abu Dhabi and Miral, and in association with Emirates NBD.
Sharing an update, the actor in a collab post wrote, “For the first time ever, over 15 artists across multiple stages, coming together for one extraordinary day. Don’t miss your chance to be part of UNIFYD! 20 March 2027 | Etihad Live, Abu Dhabi, UAE. Download the District app to book your tickets!”
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Shah Rukh Khan’s next major cinematic outing is the action-thriller King, scheduled for a theatrical release on December 24, 2026 (Christmas Eve). Produced by Red Chillies Entertainment and Marflix Pictures, written and directed by Siddharth Anand, the highly anticipated film is reportedly being helmed on a whopping budget of ₹350 crore.
