An old video featuring Vivek Agnihotri has surfaced where he’s heard speaking on the consumption of beef.

Vivek is heard saying, “I have also written that the best beef you get where, I have written so many things, I used to eat it then, I eat it now, nothing has changed in my life.”

When I contacted Vivek he dismissed the video as a gimmick to deflect attention from the online campaign to boycott Ayan Mukerji’s Brahmastra. “It’s a joke. I used to be a non-vegetarian . But that was almost 10 years ago. Before I turned to Satvik lifestyle. I have written about it in detail in my book Urban Naxals and spoken in many interviews and in my speeches. I have been writing about it every morning in twitter under the hashtag #CreativeConsciousness.”

Without naming anyone Vivek implies that this attempt to portray him as a beef eater comes from the team of Karan Johar’s Brahamasta. “Their social media agency and PR firms and company should focus on their film rather than fighting the battle with me.”