The Taj Story Day 18 Box Office Collection: A Run Nearing Its Final Breaths
The Taj Story continued its slow march on Day 18, recording yet another minimal addition to its overall numbers. The Paresh Rawal-led drama, which began with promise in urban pockets, is now firmly stuck in its decline phase as footfalls across the country remain extremely low.
With the film’s total inching toward the ₹17 crore mark but never quite reaching it, Day 18 saw muted activity across most circuits. The movie’s third-week weekdays have shown a predictable pattern—flat, weakened, and almost entirely dependent on stray viewers in select multiplexes.
Third Week Mirrors the Same Trajectory
The third week has offered no sign of revival for The Taj Story. After a stagnant weekend, the weekday numbers continued their near-zero movement. Day 18, in particular, reflects the fatigue that often hits films with niche appeal. The movie’s occupancy levels remained negligible in morning and afternoon shows, with minimal improvement during the evening.
With the total still locked around ₹16.82 crore, the film’s prolonged stall suggests that its box office journey has essentially plateaued.
Metros Still Show Life — But Barely
Cities like Mumbai, Pune, Bengaluru, and Delhi continue to contribute marginally, thanks to limited but steady screenings. However, these scattered pockets of activity haven’t been strong enough to influence overall collections.
Meanwhile, Tier 2 and Tier 3 centres have completely tapered off. The muted response from mass belts highlights the film’s limited connection with a wider audience base.
Why the Collections Continue to Dip
Several factors are reinforcing the downward slide:
* The film’s appeal remains largely restricted to urban, conversation-driven viewers
* Competition from newer releases has diverted audience attention
* Lack of momentum during weekends has weakened weekday stamina
* Growing OTT discussions hint at viewers preferring to wait for digital release
Together, these elements have kept the numbers grounded despite strong performances and critical appreciation.
What to Expect Next?
With just two days left before Week 3 wraps up, the chances of any meaningful push are slim. Even a minor rise during the upcoming weekend won’t significantly alter the film’s fate. As it stands, The Taj Story is inching toward a quiet closure with a modest lifetime total.
The film may not have achieved commercial dominance. Still, it has carved a niche for itself among viewers who appreciate nuanced storytelling — a respectable finish for a drama that thrived more on impact than on numbers.
