Ekta Kapoor is undoubtedly the content czarina of the Indian entertainment industry. As a leading producer through Balaji Motion Pictures, she has revolutionized both the theatrical and digital entertainment industries by breaking stereotypes and delivering unique stories about various important subjects that have universal appeal. Having produced successful films like Once Upon a Time in Mumbai, Dream Girl, Shootout at Lokhandwala, and Veere Di Wedding, the pioneering production house has now partnered with Arunabh Kumar, the former CEO of TVF, for their latest venture, Hindi Motion Pictures.
Arunabh Kumar is an Indian entrepreneur, producer, director, screenwriter, actor, and the founder of The Viral Fever. He is all set for his big screen debut and has partnered with content writer Czarina Ekta R Kapoor. Ektaa R. Kapoor has proven her talent in every medium of content creation and believes in telling stories that resonate with mass audiences. With this collaboration, they are ready to revolutionize Indian storytelling. The duo has been working together for almost 18 months and has already locked down two out of the three projects they plan to work on.
Their partnership is set to bring the perfect theatrical experience to the masses, as the story of them is said to bring the essence of TVF and the cinematic brilliance of Balaji Motion Pictures together for the viewers.
Talking about the collaboration, Ektaa R. Kapoor said, “The content has always been a priority for me as the producer, and I have been making the films, shows, and stories with a wide range of audiences in mind. With me partnering with Arunabh Kumar, we aim to create a story that celebrates the heartland of the India.I hope our collaboration finds the same love and acceptance from the audiences as they showered on our previous individual projects.”
On Partnering with Ektaa R Kapoor, Arunabh Kumar shared his views and said, “I am looking forward to collaborating with Ektaa R Kapoor and Balaji Motion Pictures. They have brought content waves across the nation with their varieties of talent, and their content has been widely accepted by the audiences. With them joining hands, the project is sure to make a global appeal”.
The Viral Fever (TVF) is a content firm that has been creating original content in Hindi for the past ten years. They produce a wide variety of shows that cater to every segment of the audience, including Aspirants, Kota Factory, Panchayat, TVF Tripling, Gullak, Saas Bahu Achaar Pvt. Ltd., and Permanent Roommates. The company was founded in 2012 by Arunabh Kumar, and their content has been included in the top 250 shows in the world. They have also won prestigious awards such as the Filmfare Awards and international recognition, including Emmy’s, Asian Academy Creative Awards, The Webby Awards, Canneseries, and more.
