Anubhav Sinha’s ASSI, starring Taapsee Pannu and backed by T-Series and Benaras Media Works, has completed its first week on a healthy note at the box office, collecting ₹7.23 CR NBOC in Week 1, taking its total worldwide collection to ₹11.12 CR GBOC.
As ASSI holds up a mirror to everyday headlines that numbly pass by, many viewers have echoed the sentiment that the film makes you uncomfortable with its tough questions, but is not half as disturbing as daily news.
Adding to the buzz, Taapsee shared an emotional and heartfelt video message on her Instagram. Calling ASSI a film that sparks conversation, the actress made a sincere request to audiences to carve out some time over the weekend to watch the film and, most importantly, to write about it. “Whether you like it or not, do write about it,” she urged, underlining the importance of dialogue and honest feedback.
With strong appreciation from critics and encouraging audience response, the film has sustained steady momentum through the weekdays with 40% of the audience in theaters being women, a testament to its empowering narrative and growing word of mouth. Trade trends indicate that following this positive audience reception in its first week, ASSI will translate to a stronger second week ahead.
