On the day of its theatrical release, Maddock Films’ Param Sundari receives a unique promotional boost as it unveils an AI-powered video reimagining of the film’s popular track Pardesiya, in collaboration with Google. The song, which has already gained massive popularity and featured on global Spotify charts since its earlier release, has now been given a fresh promotional spin leveraging Google’s advanced AI video generation model, Veo 3, in the Gemini app.
Created exclusively for the promotional campaign, the AI-powered Pardesiya video is not part of the film or its official music video, but a standalone marketing initiative that showcases how technology can support new-age audience engagement.
By blending AI-generated visuals with the soulful track, the campaign highlights the role of innovation in film marketing, offering audiences a distinct way to experience a song they already love.
Sung by Sonu Nigam and Krishnakali, and featuring Janhvi Kapoor and Sidharth Malhotra, Pardesiya has been a fan favourite since the launch of the Param Sundari teaser. Its melody, chemistry, and chart success have generated significant buzz across platforms, cementing it as one of the most talked-about tracks of the year.
The campaign was executed in partnership with White Rivers Media, who facilitated the integration of Google’s Veo 3 technology in the Gemini app to bring Pardesiya to life in a completely new way..
With this initiative, Maddock Films reaffirms its commitment to exploring innovative promotional strategies while keeping the cinematic experience of Param Sundari intact.
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