The last time when singer Neha Kakkar was rumoured to tie the knot, the rumoured bridegroom Aditya Narayan’s father veteran singer Udit Narayan had to step in to clarify that his son was not getting married to Ms Kakkar.

Though he didn’t mind having Ms Kakkar as his Bahu, added Udit. The whole thing turned out to be a publicity stunt.

Said Udit, “I suspect this link-up and marriage rumours with Neha are just to boost the TRPs of Indian Idol where she’s a judge and my son is the anchor. I wish the marriage rumours were true. Neha is a wonderful girl. We’d love to have as our Bahu.”

Now barely months later another marriage rumour has resurfaced.This time Neha Kakkar is supposedly marrying reality-show contestant Rohanpreet Singh. The two have recently participated in a music video together. And it is as obvious daylight that this marriage rumour is yet one more gimmick to promote a product.

A friend of Ms Kakkar dismisses these marriage rumours as so much hogwash. “No, she’s not getting married. The Rohanpreet rumour is just as phony as the earlier Aditya Narayan marriage hoax. I don’t know why Neha allows herself to be a part of such cheap publicity gimmicks. And more importantly, how and why does the media fall for it repeatedly?”