A select number of male sportsmen have broadened their repertoire outside of their proclaimed vocation over the years, embraced the world of fashion, and positioned themselves as style icons for their time. It all started in the 1950s when great American golfer Arnold Palmer rose to international prominence as the sport’s first television superstar.

He stood out from his more casually dressed competitors with his vivid cardigans, sharply folded pants, and incredibly shining leather shoes, and taught all men of his day what it meant to be truly well-dressed. Similarly, Muhammed Ali, a popular boxer in the 1960s and 1970s, frequently strayed from the standard male fashion box of the day.

Despite the fact that the Formula One grid hasn’t always been seen as one of the most fashionable in the sport, Hamilton has been leading the effort to change that perception. Every time he graces a track, he does so in a new, more daring attire, making it difficult to tell if it’s racing week or fashion week.

We can tell Hamilton is a risk-taker by his outfits, which feature bold designs, prominent names, and unorthodox silhouettes. They’ve also demonstrated Hamilton’s admiration for both larger, more established fashion businesses and smaller, up-and-coming designers. His most recent entrance into the fashion world, though, maybe his most significant to date.