Devajit Saikia

Google India and BCCI Partner to Transform the IPL Fan Experience with the AI Mode in Google Search

Google India and BCCI Partner to Transform the IPL Fan Experience with the AI Mode in Google Search

Google India and the Board of Control for Cricket in India (BCCI) today announced a partnership, naming Google Search AI Mode an Official Premier Partner for the TATA Indian Premier League (IPL) 2026. This collaboration will uplevel the fan experience by bringing an enriched and conversational cricket experience to Google Search, using AI Mode to provide richer insights. For the first time, the TATA IPL live broadcast will be integrated with AI-powered analysis for a more immersive connection to the game. This experience reflects the growing curiosity of today’s fans, where AI Mo | Click Here...

After announcing the tie up with Team India as Lead Sponsor, Apollo Tyres Ups the Ante with their new Ad Campaign in a Powerful Tribute to India’s Cricketing Spirit

After announcing the tie up with Team India as Lead Sponsor, Apollo Tyres Ups the Ante with their new Ad Campaign in a Powerful Tribute to India’s Cricketing Spirit

Apollo Tyres, the Lead Sponsor of the Indian Cricket Team, today announced the launch of its new brand campaign, ‘Har Safar Mein Dum Hai’. Featuring cricket icon Sachin Tendulkar alongside Team India cricketers Virat Kohli, Rohit Sharma, KL Rahul, Shubman Gill and Arshdeep Singh in official Team India jerseys, the campaign is anchored by a deeply emotional brand film that celebrates Indian cricket’s enduring spirit and its commonality with the ethos at Apollo Tyres. Set to A R Rahman’s iconic anthem Maa Tujhe Salaam, and directed by ace filmmaker Abhinay Deo, the film traces  | Click Here...