Apollo Tyres, the Lead Sponsor of the Indian Cricket Team, today announced the launch of its new brand campaign, ‘Har Safar Mein Dum Hai’. Featuring cricket icon Sachin Tendulkar alongside Team India cricketers Virat Kohli, Rohit Sharma, KL Rahul, Shubman Gill and Arshdeep Singh in official Team India jerseys, the campaign is anchored by a deeply emotional brand film that celebrates Indian cricket’s enduring spirit and its commonality with the ethos at Apollo Tyres.
Set to A R Rahman’s iconic anthem Maa Tujhe Salaam, and directed by ace filmmaker Abhinay Deo, the film traces the actual journeys of these four cricketers since their childhood, and their families who have gone to extraordinary lengths to turn their dreams into reality, keeping national pride at the forefront of every endeavour. It celebrates not just the dream of representing India, but the standards, discipline and resilience required to earn, uphold and live up to that honour.
The film traces the transformation of them as children with audacious dreams into athletes who now wear the India jersey, carrying the hopes of a billion hearts onto the world stage, not just through talent, but through a lifelong commitment to being the best.
Running parallel through the narrative is the presence of legendary cricketer and Apollo Tyres brand ambassador, Sachin Tendulkar. As the inspiration for generations of cricketers and millions of Indians, he represents the enduring legacy, values and benchmarks that continue to define Indian cricket.
Watch the film here:
“This campaign reflects a core belief at Apollo Tyres that excellence is built through resilience, discipline and consistency,” said Neeraj Kanwar, Vice Chairman and Managing Director, Apollo Tyres Ltd. “Har Safar Mein Dum Hai is our tribute to the Indian spirit, and to the unyielding commitment it takes to be the best at what you do.”
Sharing the creative perspective, Simran Kanwar who wrote the script and screenplay along with conceptualising the Ad film, said, “Har Safar Mein Dum Hai is not just about beginning a journey, it is about the relentless pursuit of excellence. It may be the only ad film to bring together some of the world’s finest sportsmen from a single sport into one film, set to Maa Tujhe Salaam, our cricket anthem. Together, these elements make the film truly iconic, capturing the spirit, pride and standards that define greatness at a global level.”
Speaking about the film, Devajit Saikia, Secretary, The Board of Control for Cricket in India (BCCI), said, “This film authentically captures the spirit of Indian cricket. It reflects the hard work, sacrifice and endurance required to represent the country at the highest level. The BCCI is proud to partner with Apollo Tyres, a brand that understands the importance of nurturing talent and celebrating the journey from grassroots ambition to world class mastery.”
Udyan Ghai, Group Head, Marketing, Apollo Tyres Ltd, said “the campaign is a strong articulation of Apollo Tyres’ brand philosophy, reinforcing its positioning around performance, endurance and reliability across its product portfolio. Drawing parallels with Indian cricket’s journey from India to the world, the film reflects Apollo Tyres’ own evolution as a global brand while strengthening its emotional connection with consumers.”
