Dr. Sheth

When Branding Meets Betrayal: Pratik Gaur’s Celebistaan Delivers a Masterclass in Subtle Marketing with Jannat Zubair & Dr. Sheth’s

In a clever moment marketing execution, Pratik Gaur — Founder & CEO of leading influencer marketing agency Celebistaan — pulled off a disruptive, organic brand integration with actor & influencer Jannat Zubair Rahmani for Dr. Sheth’s Skincare, a HONASA brand, on the very day of the much-awaited finale of Amazon Prime’s show The Traitors, hosted by Karan Johar. Jannat, who was a popular contestant on The Traitors, shared a playful reel where she addressed the audience by saying, “I told you I’m innocent — wi | Click Here...