gimmick

Aditya Narayan-Neha Kakkar marriage gimmick took sheen away from Indian Idol 11 winner?

Ratings matter, in fact, it’s everything in the television business. Creatives and programming gurus toil day & night to weave plots which would send ratings through the ceiling. Mazaa for audiences means moolah for networks (tongue-in-cheek anyone?) And we have no quibbles with it. However, what gets a tad annoying is when the soul of a show, or the core theme of a project, go for a walk in the park, leaving behind attention-grabbing frivolity. But what if the  | Click Here...