IWMBuzz.com's Siddhartha Laik analyses the Indian Idol 11 marriage gimmick between Aditya Narayan-Neha Kakkar

Aditya Narayan-Neha Kakkar marriage gimmick took sheen away from Indian Idol 11 winner?

Ratings matter, in fact, it’s everything in the television business. Creatives and programming gurus toil day & night to weave plots which would send ratings through the ceiling. Mazaa for audiences means moolah for networks (tongue-in-cheek anyone?)

And we have no quibbles with it.

However, what gets a tad annoying is when the soul of a show, or the core theme of a project, go for a walk in the park, leaving behind attention-grabbing frivolity.

But what if the frivolity gains buzz? Well, then who are we to complain, yet, we are here to state our point of view.

Sony TV as a platform has some of the finest shows today. It has always doled out some superb concepts over the years. True, fiction has been its Achilles ’ heel, still, Sony has stood true to its idea of innovation and distance from banality. (Respect for that).

Hence, it was rather amusing to see they play up the marriage gimmick between Indian Idol 11 host and judge, Aditya Narayan and Neha Kakkar respectively,  to such deafening levels, that it silenced the interest or buzz around the contestants.

Says an industry senior on grounds of anonymity (chai pe charcha), “It went overboard but it earned great eyeballs. Sony does play up emotions and personal stories. Even in KBC there is way too much emotional quotient. Yet, host Amitabh Bachchan never takes away the sheen from the contestants. They celebrate the life of the contestants. In Idol, sadly, the participants took a backseat. Even in the finale, they went with the Neha-Aditya angle.”

Hmm…viewpoint it is and we must be open to it.

And guess what? We decided to write this piece when someone asked “who won again? But Neha-Aditya looked good?”

Yes, they did. Sadly, the contestants did not.

Next year, let the idols not be idle.

Let us know your thoughts in the comment box below.

About The Author
Siddhartha Laik

With over 10 years of experience in media and entertainment, Siddhartha believes in the importance of attitude over aptitude. With Masters in English Literature from Fergusson College, Pune (First Class) and a Diploma in Journalism, he has immense knowledge in diverse fields of editorial, content creation, effective communication, team building, leadership, motivational speaking, personality development, success principles, digital, print and broadcast media, soft skills et al. “In today’s time it is all about multi-tasking. An individual has immense potential to break notions and conventions and explore unchartered territories. All one needs to do is work hard on self development and BELIEVE”-Siddhartha After being part of editorial teams in organizations like Times of India, Mid Day, Magna Publication, Indian Express, Sakaal Times, Indiantelevision.com Pvt Ltd Group, in capacity ranging from a reporter to Managing Editor & Head of Business, Siddhartha is the Founder & Editor-in-chief at IWMBuzz (earlier known as IndianWikiMedia). His role includes heading editorial, building and motivating teamforce, crisis management, business strategy and launching new properties. A communicator par excellence, a motivator, a leader, an innovator, a risk taker, Siddhartha was awarded the Best Student in his journalism course and has also featured on India TV as a commentator, Bigg Boss as a news seeker, and is a visiting faculty in multiple media institutions. His hobbies include playing a guitar, reading and writing fiction literature, debating and discussing on current affairs and watching superhero movies.

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