India Web Fest 2025 season 7
India Web Fest 2025: Branded Content In New Age Marketing
Branded content has grown up. At the seventh edition of India Web Fest, the context was dissected with clarity and realism by a panel of seasoned players who live at the intersection of media, creativity, and commerce. Parul Menghani (BeSporti & Good Ants Media) moderated the conversation, which brought together Aakash Mishra (Donear Group), Prachi Narayan (Havas Play India), Nitin Burman (Balaji Telefilms), Nishant Dobhal (The Viral Fever), and Sanjeev Mulchandani (TV9 News Network). Together, they offered a cross-section of how branded content is being built, consumed, and mone | Click Here...
India Web Fest 2025 Panel Discussion: The Shifting Dynamics Of Content Creation In OTT
There are too many stories today, and not enough time to care about most of them. That’s the quiet crisis everyone in content creation feels but rarely says aloud. At a recent panel moderated by Namit Sharma of Arre Studios, this discomfort was named, examined, and turned inside out. This wasn’t another industry pat-on-the-back session. What they discussed wasn’t so much what’s trending, but what’s still worth doing in a space that changes by the week. In conversation with Namit Sharma of Arre Studios, the panel featured voices across the spectrum of Indian content. | Click Here...
India Web Fest 2025: Dr. Annurag Batra’s Special Keynote Address: The OTT Impact in Indian Media
Streaming platforms have long outgrown their “emerging trend” status in India. At Season 7 of India Web Fest, the conversation shifted from buzzwords and subscriber milestones to deeper questions about where OTT fits in the country’s evolving media terrain. Leading that conversation was Dr. Annurag Batra, Chairman of Exchange4Media and BW Businessworld, who offered a sharp, layered stance on how OTT is reshaping not just how India watches, but how its media ecosystem functions. OTT is no longer emerging—it has arrived. Advertising revenues crossed ₹40,000 crores, YouTube, A | Click Here...
India Web Fest 2025: Fireside Chat: The Power Of Storytelling In OTT
Stories make it or break it. That is what got carved on 20th August in the aftermath of the second fireside chat at India Web Fest. The room was alive. Anticipation was on with cascades outside. Two voices, calm but charged with conviction, began peeling back the layers of what makes SonyLIV more than just another streaming service. The tone was set right as Siddhartha Laik, Founder & Editor-in-Chief of IWMBuzz.com, and Saugata Mukherjee, Head of Content at SonyLIV, settled into a conversation that promised more than the usual industry spiel. The run was for stories, for audience | Click Here...
India Web Fest 2025: Streaming 2.0: Mapping India’s Appetite for Going Global
It’s time for us to cultivate stories that the world can hear. The stage was set for a conversation that felt both inevitable at the India Web Fest’s seventh season. The question at the heart of the panel discussion was deceptively simple: Why hasn’t Indian content travelled the world the way it should—and is that finally changing? Moderated by Ron Crasto, Red Fox Media Corp, the session joined by, Rohan Chincholi, Havas Media India, Kaveri Das, Hindi ZEE5, Rabindra Narayan, PTC Network, Nishit Varshneya, Shemaroo Entertainment Ltd., Zafar Sawant, OTTplay and Venugopal Iyenga | Click Here...
India Web Fest 2025 Panel Discussion: Scripting Success With Andhera: Decoding Horror Genre
Watched Andhera. The metaphysical crawl of devilry that’s been witnessed still shoots with spook. Horror comes with an irony, and the irony that the panel discussion drew was a positive one—Indian horror finally coming to light. Threading the thoughts around Andhera; it’s to start by calling it ‘horror renaissance.’ For years, horror in India was dismissed as campy, cheap, or simply not worth taking seriously. In a wide-ranging discussion around Andhera, now streaming on Prime Video, Salil Acharya, Actor/RJ, Vice President, Radiocity 91.1, dived into what makes horror so de | Click Here...
India Web Fest 2025 Panel Discussion: Content Creation for Impact: Emerging Trends to Look Out For
What really drives impact in content today? Is it the metrics? The number of followers? Or is it something cavernous? Something that connects, resonates, and lasts? These were the kinds of questions tackled at the lively and thought-provoking panel discussion titled “Content Creation for Impact.” The session, moderated with poise and insight by Aditya Sharma, Head Media & Digital at Piramal Consumer Healthcare, brought together a sharp mix of voices from the evolving digital ecosystem: Pratik Gaur (Founder & CEO, Celebistaan), Aakshaye D Vyass (Marketing Head, Vini Cosmet | Click Here...
India Web Fest 2025: Fireside Chat: India’s OTT Evolution: The Rise & Rise Of South
Marked 20th August. It was raining in Mumbai—not the kind of moment where you would expect people to show up in legions at an industry event. But as you flow into the India Web Fest 2025, the grey outside fades, and you see creatives in swarms—tech leads, media professionals, advertisers and others all in the quest to seek what lies next for the web. It’s a global shift that we have been witnessing. And in India, this evolution propelled a transformation in content consumption. Indian audiences are gravitating towards regional portrayals, with the South arising as a cultural po | Click Here...